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If corporate identity is the physical look of your brand, brand identity is how the company wants the brand to be seen. This could incorporate a sense of personality or values and also the features and benefits of the products or services of your brand. It is worth mentioning that the brand identity naturally lends itself to incorporating the culture, goals and objectives of the company. For example, Google has a vibrant, fun, innovative culture and work place which is also shown in their brand and corporate identity.
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Step 1: Business goals and brand personality; Step 2: Market and user research; Step 3: Logo design; Step 4: Visual elements of brand; Step 5: Corporate brand style; Step 6: A style guide.
If corporate identity is the physical look of your brand, brand identity is how the company wants the brand to be seen. This could incorporate a sense of personality or values and also the features and benefits of the products or services of your brand. It is worth mentioning that the brand identity naturally lends itself to incorporating the culture, goals and objectives of the company. For example, Google has a vibrant, fun, innovative culture and work place which is also shown in their brand and corporate identity.
The corporate identity you present is absolutely essential. When you create a clear brand message it ensures your team is fully aligned. This is the most important feature of them all. Make sure the message is only a few words. Keep it crisp and correct.
imBestTour.com is the result of a combination of online advanced tour informatio with local Bed & Breakfast ideas moving with the times. Based on typographic elements, we created a wood wall sign, handbook cover and food menu all for gallery center that opened the way for us to create a key visual that fully reflects a modern approach to new business model for IM Best Tour.
Clear messages, developed graphic elements and colors make the legibility of the brand's message the strength of its operation, while the components of the logotype are perfect both on the plane and in space.
A coherent and consistent visual identity provides the foundations for a trusted, professional brand, and protects its integrity and reputation within the market.